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Greg's Letter

Ideas and frameworks to help you win on the internet. The weekly email written by Greg Isenberg that gets 75,000+ people's creative juices flowing.

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Life changing money

Before we go to this week's post: I'm co-hosting a free online workshop around finding the right audience/niche and what AI-tools I use to analyze niches (and how to use them). This step of building an internet business is critical. Register here and you'll leave with an actionable session. If you attend live, you'll be able to ask questions. If you can't make it, all good, sign up here, and you'll be emailed the session 48 hours later. Today, I met an entrepreneur who shared a simple...

2 days ago • 4 min read

Lots of people have asked me: "how do I stay up to date with your podcasts with all those free startup ideas?". Good news! If you want to be added to get notifications for when new The Startup Ideas Podcast drops every week click here. I made a mistake of naming a business and it probably cost me $3M. The right name for your business is an asset that keeps paying you. Oreo was a good name in the 60s/70s. When you could take big TV ads and push your message. Or you could rely on a slogan to...

9 days ago • 6 min read

In case you missed it, here is the full recording of the 668 person workshop I co-hosted yesterday "how to build products of the future". It's completely free to watch here. Put it on paper I’ve been trying something new lately and it’s working. It’s changed the way I hire, buy businesses and sell services. When I put something on paper, I’m more likely to make a deal happen. Instead of sending an acquisition offer email to a founder, I send them a letter of intent (LOI). Instead of sending a...

15 days ago • 4 min read

We’re all guilty of this. We look at an industry, shake our heads and declare it "dreadful" - a lost cause, doomed to fail, a hopeless cause, a black hole where time, effort and money go to die. But some of these “dreadful” businesses that most people try to avoid are the ones I’m honestly most excited about right now. The media business is a prime example of this. I was reminded of it the other day. I met with a founder who’s bootstrapped an impressive local blog/newsletter media business...

23 days ago • 4 min read
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20 years of juicy startup & life knowledge in 1159 words Jargon almost never helps your case. The simplest sentences make things happen. There are no guarantees in business. Right now, Google is a $2 trillion dollar company walking around with their pants on fire because of AI. Even Google can get disrupted. Just because your business is doing well today, doesn’t it mean it will tomorrow. All we have with 100% certainty is today. Avoid “trust me” people. Constantly the most untrustworthy...

28 days ago • 7 min read

New episode of the pod is live $1M+ business ideas with Brian Feroldi, listen/watch at Apple Podcasts, Spotify, YouTube (there are no ads, just enjoy and share if you learned something) Hey folks, Media never stands still. It's moved from the printing press, through radio and TV, to the dawn of the internet and the rise of social media. Now, we're stepping into the era of short-form video. I used to work near Instagram's early office in SF and I watched it take off. I realized then that...

about 1 month ago • 4 min read

Hey folks, Lots of you have asked if I can do more "spicy takes" on the tech industry. I say "let them eat takes". I’m feeling spicy today. I’ll say the quiet parts out loud: Corporate job security in is an illusion right now. Somehow it's more safe to be an entrepreneur with no health insurance than working at a mid-level job at Google. No-one is talking about how Discord opened up their platform for apps a few days ago. All of a sudden you have access to their 200M users. Fortunes will be...

about 1 month ago • 5 min read

How to write for the internet Bad copy kills businesses, good copy makes them. I think we’re entering an era where the best products don’t necessarily win, the best copy does. Most people write copy like they are writing instruction manuals. They got lost in explaining how the sausage is made and no one cares. And even worse they use that same robotic copy in the content they create. How to write good copy for the internet: Paint a picture Make your reader see, feel, and believe in the world...

about 2 months ago • 5 min read

How I’ve been thinking about building a $100M+ holding company Save this I'll let you in to my current thinking on building products that outperform. The best products don’t win. The products with the most distribution don’t always win. The products with the best nerds do. Imagine a world where every software product can be cloned by AI. We’re getting close to that. Everyone will be a “programmer” in that sense. Click a couple buttons and boom, duplicated internet powered business. And it...

2 months ago • 4 min read

You are in the right place at the right time. This is probably one of the best times to build a business. These are 8 of the most profitable opportunities to build cash-flowing businesses on the internet right now. If I was trying to build a $1M+ per year cash-flow business, here’s where I’d start looking at. The wholesalification of SaaS Get ready for a flood of fresh SaaS startups ready to shake up the game, offering the same (if not better) services at lower prices. It's like SaaS is...

2 months ago • 8 min read
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